{"id":11887,"date":"2014-11-25T00:47:02","date_gmt":"2014-11-25T00:47:02","guid":{"rendered":"http:\/\/www.arquimaster.com.ar\/web\/?p=11887"},"modified":"2026-03-27T17:38:42","modified_gmt":"2026-03-27T20:38:42","slug":"tersuave-en-tendiez-cordoba","status":"publish","type":"post","link":"https:\/\/www.arquimaster.com.ar\/web\/tersuave-en-tendiez-cordoba\/","title":{"rendered":"Tersuave en TENDIEZ C\u00f3rdoba"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"b812932af2e751442846f039925109de\" data-index=\"1\" style=\"float: none; margin:25px 0 25px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Arquimaster (superior) -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6351072698456832\"\r\n     data-ad-slot=\"6455489680\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><em><strong>Tersuave particip\u00f3 como main sponsor de TENDIEZ C\u00f3rdoba, en un convocante encuentro con m\u00e1s de 200 asistentes, donde siete expertos de la arquitectura y el interiorismo expusieron sus ideas de dise\u00f1o en 10&#8242;: Patricio Calder\u00f3n, Carlos Gronda, Pablo Dellatorre, Julio Oropel, Mariana Palacios, Adolfo Mondejar y Alfredo Tapia.<\/strong><\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-11887 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/11\/tersuave_tendiez_cordoba11.jpg' title=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rl_title=\"Tersuave en TENDIEZ C\u00f3rdoba\" class=\"rl-gallery-link\" data-rl_caption=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/11\/tersuave_tendiez_cordoba11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11900\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/11\/tersuave_tendiez_cordoba11-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/11\/tersuave_tendiez_cordoba11-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/11\/tersuave_tendiez_cordoba11-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11900'>\n\t\t\t\tTersuave en TENDIEZ C\u00f3rdoba\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba2.jpg' title=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rl_title=\"Tersuave en TENDIEZ C\u00f3rdoba\" class=\"rl-gallery-link\" data-rl_caption=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11890\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba2-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba2-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba2-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11890'>\n\t\t\t\tTersuave en TENDIEZ C\u00f3rdoba\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba3.jpg' title=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rl_title=\"Tersuave en TENDIEZ C\u00f3rdoba\" class=\"rl-gallery-link\" data-rl_caption=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11891\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba3-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba3-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba3-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11891'>\n\t\t\t\tTersuave en TENDIEZ C\u00f3rdoba\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba4.jpg' title=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rl_title=\"Tersuave en TENDIEZ C\u00f3rdoba\" class=\"rl-gallery-link\" data-rl_caption=\"Tersuave en TENDIEZ C\u00f3rdoba\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11892\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba4-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba4-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/12\/tersuave_tendiez_cordoba4-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11892'>\n\t\t\t\tTersuave en TENDIEZ C\u00f3rdoba\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Tersuave<\/strong> -compa\u00f1\u00eda argentina de fabricaci\u00f3n de pinturas- fue patrocinante principal del evento <strong>TENDIEZ C\u00f3rdoba<\/strong> el 5 de noviembre \u00faltimo, donde el p\u00fablico colm\u00f3 dos salas del Hotel Y111, en el barrio de Nueva C\u00f3rdoba. En TENDIEZ C\u00f3rdoba participaron siete expertos de la arquitectura y el interiorismo que aportaron reflexiones y visiones como las que siguen.<\/p>\n<p>El <strong>Arq. Julio Oropel<\/strong> -presidente de DArA, instituci\u00f3n que auspici\u00f3 el evento- explic\u00f3 que <em>\u00abla casa es uno mismo, es quien la habita\u00bb<\/em>. Mostr\u00f3 obras donde se destaca el uso innovador de recursos como la madera en expresivas formas y los colores.<\/p>\n<p>El <strong>Arq. Patricio Calder\u00f3n<\/strong> remarc\u00f3 que <em>\u00abcomo el karma, todo vuelve, y los muebles, colores y tendencias juegan esa misma suerte\u00bb<\/em>. Destac\u00f3 que hoy los ambientes son m\u00e1s <em>\u00abatrevidos\u00bb<\/em> en su combinaci\u00f3n, con elementos retro o vintage, pero <em>\u00abpara darles valor hay que usarlos combinados con otros contempor\u00e1neos\u00bb<\/em>.<\/p>\n<p>El <strong>Arq. Carlos Gronda<\/strong> -titular de USOS de Jujuy, junto con Arturo de Tezanos Pinto- aconsej\u00f3: <em>\u00abPara dise\u00f1ar recordemos siempre de d\u00f3nde venimos y todo lo que podemos hacer con nuestra identidad\u00bb<\/em>. Sus dise\u00f1os tienen materiales aut\u00f3ctonos como el cuero, la piel, la lana. Afirm\u00f3 que los colores del noroeste argentino son rojos, naranjas y fucsias.<\/p>\n<p>El <strong>Arq. Adolfo Mondejar<\/strong> destac\u00f3 sus obras de vivienda: <em>\u00abUna casa no puede desconocer lo que la rodea, porque el interior de un espacio no es nada sin el di\u00e1logo que tiene con el exterior\u00bb<\/em>.<\/p>\n<p>Tambi\u00e9n la <strong>Arq. Mariana Palacios<\/strong> mostr\u00f3 sus casas de excelente arquitectura y recomend\u00f3 la mezcla en la decoraci\u00f3n, por ejemplo<em> \u00ablo liso con lo rugoso, las paletas opuestas, la madera con la lata, \u00a1hay que animarse a innovar y mezclar!\u00bb<\/em>.<\/p>\n<p>La obra de <strong>Pablo Dellatorre<\/strong> es provocativa, desde el reuso de objetos encontrados y reutilizados ir\u00f3nicamente, <em>\u00abno tiren nada, todo objeto puede tener un uso\u00bb<\/em>, y explic\u00f3 que en la reutilizaci\u00f3n se puede agregar valor y humor.<\/p>\n<p>El <strong>Arq. Alfredo Tapia<\/strong> -AFT Arquitectos- sorprendi\u00f3 con una conferencia donde no se refiri\u00f3 a las grandes obras que est\u00e1n realizando en este momento, como la sede de Banco Galicia en Buenos Aires, sino que habl\u00f3 sobre temas urbanos de su ciudad natal, C\u00f3rdoba. Transmiti\u00f3 conceptos como la<strong> \u00abtolerancia por la diversidad\u00bb<\/strong> y <em>\u00abla limitaci\u00f3n deber\u00eda ser un elemento motivador y no un obst\u00e1culo a la hora de crear\u00bb<\/em>.<\/p>\n<p>Al terminar las conferencias, se realiz\u00f3 un sorteo entre los m\u00e1s de 200 asistentes cuyo principal premio por parte de Tersuave fue una importante obra de fotograf\u00eda de la artista Paola Spalletti, titulada \u00abCimientos\u00bb de 55 x 80 cm, que fue entregada por Jorge Polo, gerente de marketing de la firma. Se obsequi\u00f3 tambi\u00e9n a cada orador una serigraf\u00eda del reconocido artista pl\u00e1stico Miguel D\u00e1vila, del a\u00f1o 2006.<\/p>\n<p>En el evento estuvo presente <strong>Silvia Rodr\u00edguez<\/strong> -Directora de Marketing de Tersuave-, y otros directivos de la segunda y tercera generaci\u00f3n de esta empresa familiar, de origen cordob\u00e9s con presencia en todo el pa\u00eds. Silvia Rodriguez explic\u00f3 el significado de la participaci\u00f3n de la empresa en este evento: <em>\u00abLa compa\u00f1\u00eda Tersuave lleva adelante un programa de fuerte compromiso y apoyo a la cultura arquitect\u00f3nica y al arte, incluyendo el patrocinio en eventos como TENDIEZ C\u00f3rdoba, realizado en la provincia donde Tersuave tiene su sede central. As\u00ed tambi\u00e9n brindamos apoyo a la Bienal Internacional de Arquitectura de Buenos Aires y a la IX\u00a0Bienal\u00a0Iberoamericana de Arquitectura y Urbanismo -BIAU- que se desarroll\u00f3 recientemente en la ciudad de\u00a0Rosario\u00bb<\/em>.<\/p>\n<p><strong>Acerca de Tersuave<\/strong><br \/>\nTersuave es una compa\u00f1\u00eda argentina dedicada a la fabricaci\u00f3n y comercializaci\u00f3n de pinturas. Nace a fines de la d\u00e9cada del &#8217;50 con una plantaindustrial en Arg\u00fcello, provincia de C\u00f3rdoba. Actualmente cuenta con una moderna planta industrial de pinturas l\u00edquidas de 10.000 m2 en Villa Mercedes, San Luis, en la que se fabrican los productos destinados a la l\u00ednea hogar y obra, como as\u00ed tambi\u00e9n los destinados al rubro automotor y a la industria. La empresa cuenta con sedes en C\u00f3rdoba, Rosario, Buenos Aires, Tucum\u00e1n y Mendoza. Desde 2001 Tersuave se encuentra certificada bajo la norma ISO 9001.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Tersuave, compa\u00f1\u00eda argentina de fabricaci\u00f3n de pinturas, fue patrocinante principal del evento&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[40,64],"tags":[2940,2941,2937,228,2725,2939,2938,2936,2419,609],"class_list":["post-11887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construccion","category-empresas-construccion","tag-adolfo-mondejar","tag-alfredo-tapia","tag-carlos-gronda","tag-cordoba","tag-julio-oropel","tag-mariana-palacios","tag-pablo-dellatorre","tag-patricio-calderon","tag-tendiez","tag-tersuave","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tersuave en TENDIEZ C\u00f3rdoba - Arquimaster<\/title>\n<meta name=\"robots\" content=\"index, follow, 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