{"id":27039,"date":"2017-06-29T14:35:37","date_gmt":"2017-06-29T14:35:37","guid":{"rendered":"http:\/\/www.arquimaster.com.ar\/web\/?p=27039"},"modified":"2017-07-02T02:41:27","modified_gmt":"2017-07-02T02:41:27","slug":"tienda-cosmet-birka","status":"publish","type":"post","link":"https:\/\/www.arquimaster.com.ar\/web\/tienda-cosmet-birka\/","title":{"rendered":"Tienda\u00a0Cosmet \/ Birka"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"b812932af2e751442846f039925109de\" data-index=\"1\" style=\"float: none; margin:25px 0 25px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Arquimaster (superior) -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6351072698456832\"\r\n     data-ad-slot=\"6455489680\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><strong>Tienda\u00a0Cosmet<\/strong> (Santa Cruz de la Sierra, Bolivia) por <strong>Birka<\/strong>. Remodelaci\u00f3n de emblem\u00e1tica tienda de lujo en Santa Cruz de la Sierra.\u00a0La misi\u00f3n fue refuncionalizar la tienda. Crear una nueva experiencia de compra. Generar espacios de recorrido y espacios exclusivos para las principales marcas. Dise\u00f1ar mobiliario con encanto y sofisticaci\u00f3n que materialice\u00a0la nueva imagen de\u00a0Cosmet.<\/p>\n<div id='gallery-1' class='gallery galleryid-27039 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_1.jpg' title=\"Tienda\u00a0Cosmet \/ Birka\" data-rl_title=\"Tienda\u00a0Cosmet \/ Birka\" class=\"rl-gallery-link\" data-rl_caption=\"Tienda\u00a0Cosmet \/ Birka\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-27041\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_1-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_1-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_1-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-27041'>\n\t\t\t\tTienda\u00a0Cosmet \/ Birka\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_2.jpg' title=\"Tienda\u00a0Cosmet \/ Birka\" data-rl_title=\"Tienda\u00a0Cosmet \/ Birka\" class=\"rl-gallery-link\" data-rl_caption=\"Tienda\u00a0Cosmet \/ Birka\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-27042\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_2-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_2-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_2-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-27042'>\n\t\t\t\tTienda\u00a0Cosmet \/ Birka\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_3.jpg' title=\"Tienda\u00a0Cosmet \/ Birka\" data-rl_title=\"Tienda\u00a0Cosmet \/ Birka\" class=\"rl-gallery-link\" data-rl_caption=\"Tienda\u00a0Cosmet \/ Birka\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-27043\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_3-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_3-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_3-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-27043'>\n\t\t\t\tTienda\u00a0Cosmet \/ Birka\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_4.jpg' title=\"Tienda\u00a0Cosmet \/ Birka\" data-rl_title=\"Tienda\u00a0Cosmet \/ Birka\" class=\"rl-gallery-link\" data-rl_caption=\"Tienda\u00a0Cosmet \/ Birka\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-27044\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_4-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_4-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_4-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-27044'>\n\t\t\t\tTienda\u00a0Cosmet \/ Birka\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_5.jpg' title=\"Tienda\u00a0Cosmet \/ Birka\" data-rl_title=\"Tienda\u00a0Cosmet \/ Birka\" class=\"rl-gallery-link\" data-rl_caption=\"Tienda\u00a0Cosmet \/ Birka\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-27045\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_5-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_5-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2017\/06\/tienda_cosmet_5-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-27045'>\n\t\t\t\tTienda\u00a0Cosmet \/ Birka\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Estrategia a desarrollar<\/strong><br \/>\nGenerar dos recorridos principales que lleven al cliente a una experiencia\u00a0\u00fanica\u00a0de compra, a\u00a0trav\u00e9s\u00a0de diferentes counters personalizados. Creamos unas l\u00e1mparas de grandes dimensiones que potencian las dobles alturas que posee la tienda y propician los espacios para lanzamientos o campa\u00f1as especiales. El mueble caja y el mueble regalos, ubicados en el acceso enmarcan el iniciodel camino al lujo internacional.<\/p>\n<p>La paleta de colores fue un desaf\u00edo a la hora del dise\u00f1o. Elegimos tres tipos de bronce metalizado y corian blanco para todos los muebles, incluido las l\u00e1mparas.<\/p>\n<p>A trav\u00e9s de los dos corredores principales, el cliente va descubriendo las propuestas de cada marca, materializados en counters de marcas de vanguardia internacional. La tienda tiene reservados sectores especiales dentro del recorrido donde realizar los lanzamientos de nuevos productos. Estos espacios son tratados con muebles dise\u00f1ados exclusivamente para facilitar las campa\u00f1as.<\/p>\n<p><strong>Zonificaci\u00f3n del espacio<\/strong><br \/>\nUbicamos las principales marcas de lujo internacional en el sector principal. Cada marca tendr\u00e1 su espacio donde poder materializar sus muebles, cabinas de tratamiento etc. En el sector contiguo, decidimos generar un espacio exclusivamente de fragancias (55 marcas internacionales) y un estar central con un bar.<\/p>\n<p><strong>Iluminaci\u00f3n\u00a0<\/strong><br \/>\nEn el sector central dise\u00f1amos dos l\u00e1mparas de grandes dimensiones para iluminar las dobles alturas. Los muebles gen\u00e9ricos\u00a0tienes su iluminaci\u00f3n de led destacando los productos y cada marca propone la\u00a0ambientaci\u00f3n\u00a0e iluminaci\u00f3n de sus espacios. En el sector de fragancias, l\u00e1mparas colgantes dan iluminaci\u00f3n general al estar y a los recorridos, y los muebles de pared personalizados destacan diferentes tipos de luz seg\u00fan la identidad de marca.<\/p>\n<p><strong>Materiales y colores<\/strong><br \/>\nAluminio anodizado color bronce en tres tonos.<br \/>\nRevestimientos Wilsonart satin Brushed Lite Bronze aluminum.<br \/>\nCorian Blanco.<br \/>\nIluminaci\u00f3n LED, temperatura de color 4200 K.<br \/>\nVidrio extra claro templado.<\/p>\n<p><strong>Ficha t\u00e9cnica<br \/>\n<\/strong>Nombre: Tienda\u00a0Cosmet<br \/>\nUbicaci\u00f3n: Santa Cruz de la Sierra, Bolivia<br \/>\nProyectista: Birka<br \/>\nSuperficie a intervenir: 1000\u00a0m2<\/p>\n<p><strong>Contacto:<\/strong> <a href=\"http:\/\/www.birkaonline.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.birkaonline.com<\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>La misi\u00f3n fue refuncionalizar la tienda y crear una nueva experiencia de compra&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[75,1],"tags":[1233,3813,867,4289],"class_list":["post-27039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura-comercial","category-proyecto","tag-arquitectura-comercial-2","tag-birka","tag-bolivia","tag-santa-cruz-de-la-sierra","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tienda\u00a0Cosmet \/ Birka - 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