{"id":350,"date":"2013-11-19T18:48:43","date_gmt":"2013-11-19T18:48:43","guid":{"rendered":"http:\/\/www.arquimaster.com.ar\/web\/?p=350"},"modified":"2026-03-29T18:33:34","modified_gmt":"2026-03-29T21:33:34","slug":"peisa-desarrolla-lineas-electricas-para-el-hogar-en-el-canal-de-retail","status":"publish","type":"post","link":"https:\/\/www.arquimaster.com.ar\/web\/peisa-desarrolla-lineas-electricas-para-el-hogar-en-el-canal-de-retail\/","title":{"rendered":"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"b812932af2e751442846f039925109de\" data-index=\"1\" style=\"float: none; margin:25px 0 25px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Arquimaster (superior) -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6351072698456832\"\r\n     data-ad-slot=\"6455489680\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><em><strong>Peisa planea un crecimiento sostenido en el canal de retail y para ello est\u00e1 desarrollando alianzas y socios estrat\u00e9gicos a largo plazo. Seg\u00fan explica el nuevo gerente comercial de la empresa, el Lic. Javier Fern\u00e1ndez Gil: \u00abA trav\u00e9s de este canal focalizaremos en la oferta de art\u00edculos para el hogar, con l\u00edneas el\u00e9ctricas tanto en calefacci\u00f3n, accesorios como toalleros y calefones y bombas. Adem\u00e1s en 2014 desarrollaremos productos con valor agregado en el dise\u00f1o y ahondaremos en la eficiencia energ\u00e9tica\u00bb.<\/strong><\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-350 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica1.jpg' title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rl_title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" class=\"rl-gallery-link\" data-rl_caption=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-353\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica1-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica1-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica1-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-353'>\n\t\t\t\tPeisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica2.jpg' title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rl_title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" class=\"rl-gallery-link\" data-rl_caption=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-354\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica2-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica2-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica2-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-354'>\n\t\t\t\tPeisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica3.jpg' title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rl_title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" class=\"rl-gallery-link\" data-rl_caption=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-355\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica3-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica3-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica3-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-355'>\n\t\t\t\tPeisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica4.jpg' title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rl_title=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" class=\"rl-gallery-link\" data-rl_caption=\"Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-352\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica4-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica4-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2013\/12\/peisa_linea_electrica4-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-352'>\n\t\t\t\tPeisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Peisa<\/strong>&#8211; empresa l\u00edder en climatizaci\u00f3n y agua caliente- proyecta tener una sostenida presencia en el canal de retail en las grandes cadenas. Actualmente la empresa ofrece la l\u00ednea el\u00e9ctrica de calefacci\u00f3n a trav\u00e9s de <strong>Pietra<\/strong>, as\u00ed como l\u00edneas de toalleros el\u00e9ctricos, calefones y bombas para el sector hogar. Asimismo, la empresa est\u00e1 desarrollando alianzas y socios estrat\u00e9gicos para esta nueva etapa, que se incentivara en el 2014, incluyendo pol\u00edticas de fidelizaci\u00f3n, calidad y niveles de stock.<\/p>\n<p>Seg\u00fan explica <strong>Javier Fernandez Gil<\/strong>, nuevo Gerente Comercial de Peisa:<em> \u00abVamos a introducir en el mercado sistemas el\u00e9ctricos para calefones y termotanques, y el redise\u00f1o de los paneles el\u00e9ctricos Pietra. Tambi\u00e9n focalizaremos fuertemente en el servicio de posventa. Nuestro plan de marketing en lo que respecta al retail, el a\u00f1o que viene estar\u00e1 enfocado en el punto de venta y la comunicaci\u00f3n, acompa\u00f1ando la gesti\u00f3n comercial y asegurando un stock que cumpla con la exigente demanda de este sector\u00bb<\/em>.<\/p>\n<p>Fern\u00e1ndez Gil concluye: <em>\u00abEsta estrategia tiene como objetivo acercarse cada vez m\u00e1s al cliente, focaliz\u00e1ndonos espec\u00edficamente en el canal de art\u00edculos para el hogar, segmento para el cual la empresa va a lanzar una l\u00ednea especial de productos con valor agregado en el dise\u00f1o y donde continuaremos desarrollando el concepto de eficiencia energ\u00e9tica\u00bb<\/em>.<\/p>\n<p><strong>Acerca de Peisa<\/strong><br \/>\nPeisa -empresa de capitales argentinos l\u00edder en sistemas de climatizaci\u00f3n- tiene una planta industrial modelo en Parque Patricios. Asimismo, cuenta con un importante showroom con oficinas comerciales y administrativas en Av. Libertador y Congreso, N\u00fa\u00f1ez -en el polo comercial m\u00e1s importante de la construcci\u00f3n en Capital Federal-. Su amplia red de distribuidores en todo el pa\u00eds se extiende tambi\u00e9n a Brasil, Chile, Colombia, Bolivia, Per\u00fa y Uruguay, entre otros pa\u00edses de Latinoam\u00e9rica. Peisa acompa\u00f1a desde su fundaci\u00f3n en 1979 a arquitectos y empresarios constructores mediante el asesoramiento t\u00e9cnico y el desarrollo de obra, brindando soluciones innovadoras, sustentables y con garant\u00eda de calidad para sus proyectos.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Peisa estar\u00e1 desarrollando productos con valor agregado en el dise\u00f1o y eficiencia energ\u00e9tica&#8230;<\/p>\n","protected":false},"author":1,"featured_media":351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[40,64],"tags":[131,128,125,127,130,129,124,126],"class_list":["post-350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construccion","category-empresas-construccion","tag-agua-caliente","tag-bombas","tag-calefaccion","tag-calefones","tag-climatizacion","tag-eficiencia-energetica","tag-peisa","tag-toalleros","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peisa desarrolla l\u00edneas el\u00e9ctricas para el hogar en el canal de retail - Arquimaster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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