{"id":59757,"date":"2020-09-24T14:38:56","date_gmt":"2020-09-24T17:38:56","guid":{"rendered":"https:\/\/www.arquimaster.com.ar\/web\/?p=59757"},"modified":"2020-10-08T18:51:53","modified_gmt":"2020-10-08T21:51:53","slug":"axel-hotel-madrid-el-equipo-creativo","status":"publish","type":"post","link":"https:\/\/www.arquimaster.com.ar\/web\/axel-hotel-madrid-el-equipo-creativo\/","title":{"rendered":"Axel Hotel Madrid \/ EL EQUIPO CREATIVO"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"b812932af2e751442846f039925109de\" data-index=\"1\" style=\"float: none; margin:25px 0 25px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Arquimaster (superior) -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6351072698456832\"\r\n     data-ad-slot=\"6455489680\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><strong>Axel Hotel Madrid<\/strong> (Madrid, Espa\u00f1a) por <strong>EL EQUIPO CREATIVO<\/strong>. El dise\u00f1o del Hotel Axel en la calle Atocha de Madrid superpone una serie de referencias hist\u00f3ricas formando un t\u00e1ndem complejo y explosivo. El objetivo principal era crear un hotel donde se respirara una atmosfera de libertad y diversi\u00f3n con un punto \u00abdisruptor\u00bb y que invitara a todo tipo de p\u00fablico entrar en las zonas comunes del hotel para disfrutar de su oferta gastron\u00f3mica.<\/p>\n<div id='gallery-1' class='gallery galleryid-59757 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel1.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59760\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59760'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel2.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59761\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59761'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel3.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59762\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59762'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel4.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59763\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59763'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel5.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59764\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59764'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel6.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59765\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59765'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel7.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59766\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59766'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel8.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59767\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59767'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel9.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59768\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59768'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel10.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59769\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59769'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel11.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59770\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59770'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel12.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel12-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59771\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59771'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel13.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel13-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59772\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59772'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel14.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel14-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59773\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59773'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel15.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel15-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59774\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59774'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel16.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel16-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59775\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59775'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel17.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel17-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59776\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59776'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel18.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel18-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59777\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59777'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel19.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel19-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59778\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59778'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Paco Montanet)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel20.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel20-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59779\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59779'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel21.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel21-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59780\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59780'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel22.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel22-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59781\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59781'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel23.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel23-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59782\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59782'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (\u00a9 Adri\u00e0 Goula)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel24.jpg' title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (planta)\" data-rl_title=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (planta)\" class=\"rl-gallery-link\" data-rl_caption=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO (planta)\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2020\/09\/hotel_axel24-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Axel Hotel Madrid \/ EL EQUIPO CREATIVO\" aria-describedby=\"gallery-1-59825\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-59825'>\n\t\t\t\tAxel Hotel Madrid \/ EL EQUIPO CREATIVO (planta)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Uno de los puntos de partida del dise\u00f1o es la situaci\u00f3n privilegiada del Hotel Axel en pleno Barrio de las Letras madrile\u00f1o, hoy epicentro del ambiente m\u00e1s cosmopolita de la ciudad. Este barrio fue tambi\u00e9n un importante centro cultural durante el Siglo de Oro espa\u00f1ol, periodo de gran florecimiento del arte y la literatura, al cual el barrio le debe su nombre, y donde vivieron y escribieron sus literatos m\u00e1s ilustres como Cervantes.<\/p>\n<p>Otro punto de partida es el palacete del siglo XIX en el que se sit\u00faa el Hotel, donde sus salas nobles a\u00fan conservan elementos de gran inter\u00e9s patrimonial, techos extensamente decorados, intensos colores en paredes y barrocos detalles.<\/p>\n<p>Siguiendo con las referencias al lugar, tambi\u00e9n juega un papel importante el Madrid m\u00e1s tradicional y popular y algunos de sus elementos visuales m\u00e1s reconocibles como la est\u00e9tica del toreo y la mantilla o la est\u00e9tica ca\u00f1\u00ed en general.<\/p>\n<p>Y por \u00faltimo, y para cerrar este extra\u00f1o t\u00e1ndem, la explosiva filosof\u00eda detr\u00e1s de la cadena de hoteles Axel, unos hoteles dirigidos al p\u00fablico LGBTQ, un espacio libre donde la diversidad sexual es bienvenida y promovida, y donde la diversi\u00f3n es una prioridad.<\/p>\n<p>Una filosof\u00eda que irremediablemente nos hizo pensar en otra de las grandes revoluciones culturales de la ciudad: la Movida Madrile\u00f1a de los a\u00f1os &#8217;80. Esta colorida revoluci\u00f3n contracultural trajo una nueva identidad modernizadora y liberadora a la ciudad, con Almod\u00f3var y otros muchos personajes de la escena musical y art\u00edstica como protagonistas.<\/p>\n<p><strong>Concepto<\/strong><br \/>Desde el principio tuvimos inter\u00e9s en crear un di\u00e1logo divertido entre todos estos puntos de partida y periodos hist\u00f3ricos tan importantes y antag\u00f3nicos en la historia de la ciudad, de los que la calle Atocha hab\u00eda sido testigo.<\/p>\n<p>El objetivo principal era crear un hotel donde se respirara una atmosfera de libertad y diversi\u00f3n con un punto \u00abdisruptor\u00bb y que invitara a todo tipo de p\u00fablico entrar en las zonas comunes del hotel para disfrutar de su oferta gastron\u00f3mica.<\/p>\n<p>Para conseguir esta atmosfera, la estrategia de dise\u00f1o m\u00e1s importante es el uso del color, elemento que nos acompa\u00f1a a trav\u00e9s de todos los espacios del hotel, y el cual se aplica con un car\u00e1cter y materialidad diferente en cada zona.<\/p>\n<p><strong>Espacios comunes<\/strong><br \/>Carteles luminosos con referencias cinematogr\u00e1ficas y musicales a la Movida Madrile\u00f1a, junto con maniqu\u00edes y otros elementos vistosos invaden el pasaje de entrada al Hotel y su recepci\u00f3n, recibiendo al hu\u00e9sped en un ambiente desenfadado y festivo.<\/p>\n<p>La introducci\u00f3n de textos, palabras y frases en forma de luminosos y neones hace referencia al pasado literario del Barrio de las Letras, pero con mensajes y gui\u00f1os m\u00e1s populares. Es precisamente en el patio de luces del edificio donde estas \u00abliteraturas populares\u00bb toman mayor protagonismo y suben por el patio como eco de las voces teatrales de las \u00abCorralas de comedias\u00bb del Siglo de Oro.<\/p>\n<p><strong>Salas nobles<\/strong><br \/>En la primera planta es donde se situaban las antiguas salas nobles del edificio, de gran valor patrimonial y con una gran variedad de acabados y colores. Existe en todas ellas un denominador com\u00fan que son los detalles dorados en sus paredes, techos y artesonados.<\/p>\n<p><strong>Suites<\/strong><br \/>La propuesta actual convierte algunas de estas salas en salones p\u00fablicos y otras en habitaciones suites, enfatizando en ambos casos ese denominador com\u00fan, el dorado, que ser\u00e1 el color de todas las nuevas piezas de mobiliario en estos espacios.<\/p>\n<p><strong>Habitaciones nuevas<\/strong><br \/>En el dise\u00f1o de la habitaci\u00f3n se vuelven a conjugar algunas de las referencias visuales ya mencionadas, pero con un nuevo objetivo: crear un espacio que invitara tanto al descanso como al juego.<\/p>\n<p>En su dise\u00f1o se mezclan referencias visuales a la est\u00e9tica del mundo del toreo y mantilla, con un punto sexy. Dos grandes cortinas como protagonistas, rosa capote la una, negro translucido con textura de mantilla la otra, rodean la cama y permiten transformar la habitaci\u00f3n seg\u00fan la hora y, porque no, tambi\u00e9n el humor. Una luz de ne\u00f3n con mensajes directos y gui\u00f1os a la cultura popular completa la escenograf\u00eda juguetona.<\/p>\n<p>Pero tambi\u00e9n para los que buscan descanso, la habitaci\u00f3n permite, gracias a su elegante azul intenso y sus maderas un rinc\u00f3n de calma y tranquilidad en el bullicioso Barrio de las Letras.<\/p>\n<p><strong>F&amp;B Areas del hotel<\/strong><br \/>El Hotel Axel y su Food &amp; Beverage ofrecen un ambiente libre y divertido que invita al p\u00fablico a disfrutar del hotel y sus \u00e1reas p\u00fablicas.<\/p>\n<p>El <a href=\"https:\/\/www.arquimaster.com.ar\/web\/restaurante-las-chicas-los-chicos-y-los-maniquis-el-equipo-creativo\/\"><strong>Restaurante Las Chicas, Los Chicos y Los Maniqu\u00eds<\/strong><\/a>, de ambiente desenfadado, marcado car\u00e1cter colorista y con grandes elementos gr\u00e1ficos de color, con referencias a la Movida madrile\u00f1a es uno de los espacios F&amp;B del Hotel Axel Madrid.<\/p>\n<p>Escondido en el subterr\u00e1neo del Hotel Axel, en un lugar provocativo y secreto, encontramos <a href=\"https:\/\/www.arquimaster.com.ar\/web\/bala-perdida-club-el-equipo-creativo\/\"><strong>Bala Perdida Club<\/strong><\/a>, donde la mezcla de ambiente clandestino, oferta de c\u00f3cteles y m\u00fasica, invita al p\u00fablico a disfrutar del espacio.<\/p>\n<p><strong>Ficha t\u00e9cnica<\/strong><br \/>Nombre: Axel Hotel Madrid<br \/>Ubicaci\u00f3n: Calle de Atocha 49, Madrid, Espa\u00f1a<br \/>Dise\u00f1o interior: EL EQUIPO CREATIVO<br \/>Oliver Franz Schmidt + Natali Canas del Pozo + Lucas Echeveste Lacy<br \/>Cliente: HI Partners, Hoteles Axel<br \/>Superficie: 3600 m2<br \/>Fecha definalizaci\u00f3n: agosto 2017<br \/>Fotografias: Adri\u00e0 Goula<\/p>\n<p><strong>Contacto<\/strong><br \/><a href=\"http:\/\/www.elequipocreativo.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.elequipocreativo.com<\/a><\/p>\n<p><strong>Acerca de EL EQUIPO CREATIVO<\/strong><br \/>EL EQUIPO CREATIVO es un estudio de arquitectura interior establecido en Barcelona y especializado en el dise\u00f1o de espacios gastronomicos, comerciales y de marca. Desde 2010, han trabajado por algunos de los chefs m\u00e1s importantes del mundo, como Ferran Adri\u00e0, y sus dise\u00f1os acogen 4 restaurantes con estrella michel\u00edn. Sus proyectos hasn sido reconocidos en m\u00e1s de 20 premios de dise\u00f1o internacional y son publicados a nivel mundial en medios de dise\u00f1o, tendencias y prensa general.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><em><strong>English version<\/strong><\/em><\/p>\n<p><em><strong>Axel Hotel Madrid<\/strong><\/em><br><em>Madrid, Spain<\/em><br><em>EL EQUIPO CREATIVO<\/em><\/p>\n<p><em>In the heart of \u00abEl Barrio de las Letras\u00bb, the design overlaps various references forming an explosive and complex tandem.<\/em><\/p>\n<p><em>The objective was to create a hotel where one could breathe a free and fun atmosphere with a disruptive touch, which would invite different types of the public to enjoy the public areas of the hotel.<\/em><\/p>\n<p><em>The design of the AXEL Hotel on Atocha Street in Madrid superposes a series of historic references forming a complex and explosive tandem.<\/em><\/p>\n<p><em>One of the starting points is the privileged location of the AXEL Hotel in the very midst of Madrid\u2019s literary neighborhood, today the epicenter of the city\u2019s most cosmopolitan environment.<\/em><\/p>\n<p><em>Another starting point is the palatial 19th-century building in which the hotel is located, where its noble rooms still conserve elements of great patrimonial interest, lavishly decorated ceilings, intense colours on the walls and baroque decorative details.<\/em><\/p>\n<p><em>An important role in the design choices was also played by some of Madrid\u2019s most traditional and popular characteristics as well as some of the most well-known visual elements such as those related to the bullfight, the \u00abmantilla\u00bb or the gypsy esthetic in general.<\/em><\/p>\n<p><em>And finally, closing this strange tandem is the explosive philosophy behind the AXEL Hotel chain, whose hotels are designed for the LGBTQ community creating free spaces where sexual diversity is welcome and promoted and where diversion is a priority.<\/em><\/p>\n<p><em>From the beginning, the design team was interested in creating an amusing dialogue among all these starting points and historic periods so important and antagonistic in the history of Madrid and to which Atocha Street has been a privileged witness.<\/em><\/p>\n<p><em>The principal objective was to create a hotel which exuded an atmosphere of liberty and diversion with a certain disruptive touch which invited a varied clientele to enter the public areas of the hotel to enjoy the gastronomic offer.<\/em><\/p>\n<p><em>In order to achieve this atmosphere, the most important strategy in the design is the use of colour, an element which accompanies us throughout all the areas of the hotel and which is applied with a different character and material nature in each zone.<\/em><\/p>\n<p><em><strong>The Hotel: The Common Areas and Noble Rooms<\/strong><\/em><br><em>Posters, brightly lit with cinematographic and musical references to the \u00abMovida Madrile\u00f1a\u00bb together with mannequins and other flashy elements invade the entrance way to the hotel and its reception area, welcoming the guest to a carefree and festive atmosphere.<\/em><\/p>\n<p><em>The introduction of texts, words, and phrases in the form of bright lights and neon makes reference to the literary past of the neighborhood, but with more popular messages and winks\/insinuations. It is precisely in the courtyard of the building where this \u00abpopular literature\u00bb takes on the importance and climbs up the patio walls like an echo of the theatrical voices of the \u00abComedy Playhouses\u00bb of the Golden Century.<\/em><\/p>\n<p><em>Located on the first floor were the original noble rooms of immense patrimonial value and containing a great variety of finishes and colours. The common denominator which exists in all of them is the golden decorative detail on the walls, ceilings, and handicrafts.<\/em><\/p>\n<p><em>The new distribution has converted some of these rooms to public lounges and others to suites, emphasizing in both cases the common denominator, gold, which will be the colour of all the new pieces of furniture in these spaces.<\/em><\/p>\n<p><em><strong>The Hotel: The New Rooms<\/strong><\/em><br><em>In the design of the rooms once again there is a mixture of some of the visual references previously mentioned, but with the new objective of creating a space which invites one to both rest and play.<\/em><\/p>\n<p><em>The design mixes visual references to the esthetic of the bullfight and the \u00abmantilla\u00bb with a sexy touch.<\/em><\/p>\n<p><em>Two large curtains are the outstanding decorative elements, one fuchsia, the colour of the bullfighter\u2019s cape, and the other of a translucent black texture like a \u00abmantilla\u00bb. Together they surround the bed and allow the room to be transformed according to the time of day or, why not, the mood. A neon light with clear or suggestive messages regarding popular culture completes this playful setting.<\/em><\/p>\n<p><em>For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy \u00abLiterary Neighborhood\u00bb.<\/em><\/p>\n<p><em>Hotel Axel has a Food &amp; Beverage offer which follows its philosophy, where a free and fun atmosphere invites the public to enjoy the public areas of the hotel.<\/em><\/p>\n<p><em><strong>The Restaurant: Las Chicas, Los Chicos y Los Maniquis (The Girls, The Boys and the Mannequins)<br><\/strong>What was originally the entrance to the building for the horse-drawn carriages is today the entrance to the hotel and divides the most public part of the restaurant into two rooms. Both spaces are designed under the same concept: a carefree atmosphere with a distinctly colourful character employing large graphic elements of colour with references to the \u00abMovida Madrile\u00f1a\u00bb and the visual universe created by Almodovar, the well-known Spanish movie director.<\/em><\/p>\n<p><em>The name of the restaurant \u00abLas Chicas, Los Chicos y Los Maniquies\u00bb was precisely the title of one of the songs which accompanied the\u00bb Movida Madrile\u00f1a\u00bb and whose lyrics are still part of our popular culture today.<\/em><\/p>\n<p><em>The main characters of this colourful universe are the two large red bars presiding over the two rooms. All morning they function as buffet tables for breakfast and a snack and beer bars -in the purest Madrid style- during the remainder of the day.<\/em><\/p>\n<p><em>Another important element of the popular culture of Madrid is the classic neighborhood stores with their large window advertisements, attractive names and incredible offers. Sashes, hats and elaborate mannequins fill some of the scarce shop windows still left in this part of the city. Strange as it may seem, Atocha Street has managed to keep intact some of its more classic shops, to which the design wanted to pay sincere homage filling the space with large luminous posters with attractive commercial names.<\/em><\/p>\n<p><em>In the lower part of the hotel, the restaurant has three small interconnected dining rooms where, once again, colour is the indisputable principal element. Each room achieves its own personality by use of a single colour: red, greenish and pink. Their walls covered in textiles, as well as the chromatic choices, seek to reference the noble rooms of 19th-century palatial homes.<\/em><\/p>\n<p><em><strong>The Nightclub: Bala Perdida Club<br><\/strong>Hidden in the underground of the Madrilenian neighborhood \u00abBarrio de Las Letras\u00bb (today a neuralgic point of the city), under a refurbished palace of the eighteenth century where Hotel Axel Madrid is located, two vaulted spaces built in brick were found. It is in this provocative and secret location, where the Bala Perdida (Lost Bullet) Club is located.<\/em><\/p>\n<p><em>The architects had two main design premises. On the one hand, the singularity of the existing space, with two subterranean dark vaults built in brick, as antique caves or cellars. On the other hand, the proposed venue, a nightclub that should have the versatility to work as a snack and cocktail bar, where a fast mutation would happen at some point of the night and the general scenery would quickly switch from a warm atmosphere into a lysergic dance floor.<\/em><\/p>\n<p><em>This need for transformation and that kind of clandestine atmosphere made them think of a space with a close relation to the mystery where they could not omit the magic and the optical illusions.<\/em><\/p>\n<p><em>The key aspect of the project was the use of two protagonist elements.<\/em><\/p>\n<p><em>First, the mirrors, which were placed on both ends of each vault, producing an optical illusion known as the \u00abendless mirror\u00bb. When facing two mirrors, the reflection of one on the other makes the reflected image, the image of the vault, become infinite. These effects make the vaults turn into endless tunnels.<\/em><\/p>\n<p><em>The other highlight is the changing lighting. Therefore, light and colour are the main protagonists of the project.<\/em><\/p>\n<p><em>At the axis of the two vaults, the designers proposed two longitudinal, dynamic led lamps cast among the suspended acoustic panels that change speed and colour depending on the different scenes at the venue. Also, the drink-bar works as a lamp itself, providing a warm fire toned light that serves as a basis for the playful lights in the surfaces of the vaults.<\/em><\/p>\n<p><em><strong>EL EQUIPO CREATIVO<\/strong><\/em><br><em>The architects Oliver Franz Schmidt, Natali Canas del Pozo, and Lucas Echeveste Lacy form EL EQUIPO CREATIVO, a studio based in Barcelona and specialized in the interior design of gastronomic, commercial, brand and hospitality spaces. Since 2010, they have worked for some of the most prestigious chefs in the world, like Ferran and Albert Adri\u00e0, and their designs include four Michelin star restaurants. Their projects have been recognized in more than 25 international design awards, for example, Hotel Axel Madrid was nominated for Best Hotel Design Europe at the prestigious International Hotel &amp; Property Awards 2018 and the Las Chicas, Los Chicos y Los Maniqu\u00eds Restaurant has recently won the FX Awards as Best Restaurant 2018 and the Frame Awards 2019 as Best Use of Colour. FRAME magazine has featured them among the 20 most influential contemporary designers in the world and in 2017 they have been awarded Firm of the Year at the American Architecture Prize.<\/em><\/p>\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Superpone una serie de referencias hist\u00f3ricas formando un t\u00e1ndem complejo y explosivo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[75,1],"tags":[5738,104,111,2395,3825,4691,5745,441,5743,5744,2712],"class_list":["post-59757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura-comercial","category-proyecto","tag-el-equipo-creativo","tag-espana","tag-hotel","tag-hotel-boutique","tag-hoteleria","tag-lobby-de-hotel","tag-lucas-echeveste-lacy","tag-madrid","tag-natali-canas-del-pozo","tag-oliver-franz-schmidt","tag-suite-de-hotel","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axel Hotel Madrid \/ EL EQUIPO CREATIVO - Arquimaster<\/title>\n<meta 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