{"id":7482,"date":"2014-05-31T17:56:56","date_gmt":"2014-05-31T17:56:56","guid":{"rendered":"http:\/\/www.arquimaster.com.ar\/web\/?p=7482"},"modified":"2026-03-28T19:06:24","modified_gmt":"2026-03-28T22:06:24","slug":"conclusiones-del-seminario-the-context-of-sustainable-architecture","status":"publish","type":"post","link":"https:\/\/www.arquimaster.com.ar\/web\/conclusiones-del-seminario-the-context-of-sustainable-architecture\/","title":{"rendered":"Conclusiones del seminario The Context of Sustainable Architecture"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"b812932af2e751442846f039925109de\" data-index=\"1\" style=\"float: none; margin:25px 0 25px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Arquimaster (superior) -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6351072698456832\"\r\n     data-ad-slot=\"6455489680\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><em><strong>Reconocidos profesionales internacionales debaten sobre el concepto de sostenibilidad en la arquitectura en el Roca Barcelona Gallery.<\/strong><\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-7482 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture11.jpg' title=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rl_title=\"Conclusiones del seminario The Context of Sustainable Architecture\" class=\"rl-gallery-link\" data-rl_caption=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-7487\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture11-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture11-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture11-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-7487'>\n\t\t\t\tConclusiones del seminario The Context of Sustainable Architecture\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture21.jpg' title=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rl_title=\"Conclusiones del seminario The Context of Sustainable Architecture\" class=\"rl-gallery-link\" data-rl_caption=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture21-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-7488\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture21-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture21-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture21-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-7488'>\n\t\t\t\tConclusiones del seminario The Context of Sustainable Architecture\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture31.jpg' title=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rl_title=\"Conclusiones del seminario The Context of Sustainable Architecture\" class=\"rl-gallery-link\" data-rl_caption=\"Conclusiones del seminario The Context of Sustainable Architecture\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture31-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-7489\" srcset=\"https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture31-150x150.jpg 150w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture31-50x50.jpg 50w, https:\/\/www.arquimaster.com.ar\/web\/wp-content\/uploads\/2014\/05\/conclusiones_seminario_sustainable_architecture31-125x125.jpg 125w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-7489'>\n\t\t\t\tConclusiones del seminario The Context of Sustainable Architecture\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>El seminario <strong>The Context of Sustainable Architecture<\/strong>, organizado por Roca y AXA (Arquitectes per l&#8217;Arquitectura) los d\u00edas 28 y 29 de mayo de 2014, construy\u00f3 una visi\u00f3n global del fen\u00f3meno de la <strong>sostenibilidad en la arquitectura<\/strong>. Durante su celebraci\u00f3n en el Roca Barcelona Gallery se dieron cita profesionales del sector de la construcci\u00f3n.<\/p>\n<p>Las cuatro sesiones en las que se organiz\u00f3 el seminario se desarrollaron en forma de conversaci\u00f3n entre los ponentes. Los participantes hablaron sobre lo que debe o no debe ser comunicado como verde o sostenible, sobre la legitimaci\u00f3n del arquitecto en su papel para reinventar las ciudades, reflexionaron sobre el miedo a una nueva revoluci\u00f3n energ\u00e9tica y debatieron sobre la paradoja del significado eficiencia. El conjunto de las conversaciones, en las que el p\u00fablico particip\u00f3 activamente, constituyeron un mapa conceptual de alto nivel que nos encamin\u00f3 a pensar en clave global.<\/p>\n<p>Las sesiones fueron moderadas por el comisario del seminario, Sander Cornelius Laudy, arquitecto holand\u00e9s y socio del despacho B01 Arquitectes.<\/p>\n<p><strong>The Green Lie. Can the frog be honest, please?<\/strong><\/p>\n<p><strong>Anatxu Zabalbeascoa<\/strong>, escritora, cr\u00edtica de arquitectura del peri\u00f3dico El Pa\u00eds y autora del blog Del tirador a la ciudad, y <strong>Bruno Sauer<\/strong>, arquitecto, fundador de arquitectos bipolaire + Partners y Director T\u00e9cnico del Consejo de Construcci\u00f3n Verde Espa\u00f1a, se enfrentaron al reto de plantear qu\u00e9 debe ser comunicado como verde o sostenible.<\/p>\n<p>Zabalbeascoa y Sauer se cuestionaron las intenciones y el efecto que las noticias que actualmente se publican tienen en la sociedad.<\/p>\n<p><em>\u00abLa sostenibilidad no deber\u00eda estar en los peri\u00f3dicos, no deber\u00eda ser noticia, deber\u00eda ser lo normal\u00bb<\/em>, se\u00f1al\u00f3 Zabalbeascoa. Los ponentes destacaron que se ha utilizado demasiadas veces el t\u00e9rmino Green para referirse a decoraci\u00f3n, como en el caso de los edificios con jardines verticales, y que no deber\u00eda calificarse as\u00ed a un edificio si realmente no lo es.<\/p>\n<p><em>\u00abUno puede reconocer f\u00e1cilmente un edificio no sostenible pero el hecho de reconocer un edificio sostenible, induce a sospecha\u00bb<\/em>, apunt\u00f3 Sauer.<\/p>\n<p>Por ello, incidieron en la importancia del mensaje que se quiere transmitir. <em>\u00abCuando el mensaje es claro, nos lo creemos y podemos comunicar las cosas\u00bb<\/em>, explic\u00f3 Zabalbeascoa que puso como ejemplos el que ya no se fume en el interior de los edificios o que se vuelva a comprar con bolsas reutilizables.<\/p>\n<p><strong>A traumatic energy revolution or a big d\u00e9j\u00e0 vu?<\/strong><\/p>\n<p>En esta reflexi\u00f3n sobre el miedo a una nueva revoluci\u00f3n energ\u00e9tica, la necesidad de ello y sus consecuencias,<strong> Chris Goodall<\/strong>, miembro del Partido Verde Brit\u00e1nico, analista financiero y escritor sobre el cambio clim\u00e1tico para el The Guardian, y <strong>Aleksandar Ivancic<\/strong>, ingeniero mec\u00e1nico y experto en implantaci\u00f3n de infraestructuras de energ\u00eda sostenible, pusieron el acento en la cada vez mayor demanda de energ\u00eda.<\/p>\n<p><em>\u00abLa sociedad est\u00e1 hambrienta en t\u00e9rminos de energ\u00eda\u00bb<\/em>, constat\u00f3 Ivancic, quien se\u00f1al\u00f3 que hay que <em>\u00abtrabajar desde el punto de vista de la demanda y aumentar la eficiencia en la transformaci\u00f3n y el uso de la energ\u00eda\u00bb<\/em>.<\/p>\n<p>Goodall, por su parte, se mostr\u00f3 m\u00e1s partidario de<em> \u00abreducir el consumo de energ\u00eda\u00bb<\/em>, aunque reconoci\u00f3 que es algo dif\u00edcil. Adem\u00e1s, destac\u00f3 que la revoluci\u00f3n energ\u00e9tica no prospera porque, entre otras cosas, no se dan suficientes <em>\u00abincentivos econ\u00f3micos para casas que son m\u00e1s eficiente en t\u00e9rminos de energ\u00eda\u00bb<\/em>.<\/p>\n<p>Ambos expertos discutieron sobre el coste econ\u00f3mico de los diferentes tipos de energ\u00eda y resaltaron la competitividad de las renovables que, seg\u00fan ellos, en un futuro ser\u00e1n m\u00e1s baratas que el carb\u00f3n.<\/p>\n<p><strong>The meaning of architecture without new buildings<\/strong><\/p>\n<p>El tema central de esta sesi\u00f3n, protagonizada por <strong>Hans Ibelings<\/strong>, cronista de la arquitectura holandesa y europea, y <strong>Peter Sweatman<\/strong>, director ejecutivo de Climate Strategy &amp; Partners, fue c\u00f3mo el arquitecto tendr\u00e1 que adaptarse a los nuevos tiempos para dedicarse a mejorar las ciudades y no a realizar nuevas construcciones.<\/p>\n<p><em>\u00abTodas las ciudades ya est\u00e1n construidas, pero necesitar\u00e1n ser adaptadas. Por ejemplo, los edificios consumen demasiada energ\u00eda innecesariamente y existen maneras baratas de reducirlo\u00bb<\/em>, se\u00f1al\u00f3 Sweatman. Y es que la arquitectura se encuentra inmersa en un momento de cambio por la crisis de la construcci\u00f3n que derivar\u00e1 en que los profesionales del sector centren sus esfuerzos en proyectos de reconversi\u00f3n como, por ejemplo, las reformas de escaleras que mejoren la accesibilidad de zonas o edificios.<\/p>\n<p><em>\u00abHabr\u00e1 menos construcciones nuevas y el futuro est\u00e1 en adaptar inteligentemente los edificios que ya existen haci\u00e9ndolos m\u00e1s sostenibles\u00bb<\/em>, insisti\u00f3 Ibelings.<\/p>\n<p><strong>No nonsense: efficiency is business<\/strong><\/p>\n<p>El significado de eficiencia plantea la paradoja de ser entendido al servicio del negocio (ventajas econ\u00f3micas) o de los consumidores (ventajas pr\u00e1cticas). De ello hablaron <strong>Ruud Lubbers<\/strong>, primer ministro de los Pa\u00edses Bajos en 1982 y Alto Comisionado de la ONU para los Refugiados en 2001, y <strong>Warner Philips<\/strong>, empresario e inversor internacional en tecnolog\u00eda limpia.<\/p>\n<p>Lubbers, en su \u00e9poca como primer ministro, intent\u00f3 instaurar la importancia de pensar en clave ecol\u00f3gica. <em>\u00abComo ciudadanos o pol\u00edticos, tenemos que explicar la responsabilidad que la gente tiene que asumir\u00bb<\/em>, se\u00f1al\u00f3. <em>\u00abSi s\u00f3lo nos centramos en la econom\u00eda de mercado no saldr\u00e1 bien. Deber\u00edamos tomarnos un tiempo para pensar en la ecolog\u00eda\u00bb<\/em>, a\u00f1adi\u00f3.<\/p>\n<p>Philips, en cambio, propuso que en todos los productos se tenga en cuenta la huella de carbono real que representan porque <em>\u00abtendr\u00edamos la paradoja resuelta y podr\u00edamos vivir en un mundo ambicioso pero sin da\u00f1ar el planeta\u00bb<\/em>.<\/p>\n<p>El empresario destac\u00f3 las posibilidades de mercado reales que existen para las iniciativas sostenibles. <em>\u00abEl pr\u00f3ximo paso de la sostenibilidad es la salud (&#8230;) Todos estamos dispuestos a pagar m\u00e1s por salud\u00bb<\/em> y defendi\u00f3 <em>\u00ablos productos que mejoran la vida de las personas con comodidad y calidad y que adem\u00e1s pueden tener un buen dise\u00f1o y ser ecol\u00f3gicos o sostenibles\u00bb<\/em>.<\/p>\n<p><strong>Sobre Roca<\/strong><br \/>\nRoca es una empresa dedicada al dise\u00f1o, la producci\u00f3n y la comercializaci\u00f3n de productos para el espacio de ba\u00f1o, pavimentos y revestimientos cer\u00e1micos destinados a la arquitectura, la construcci\u00f3n y el interiorismo. La compa\u00f1\u00eda emplea a m\u00e1s de 20.600 personas, tiene 76 centros de producci\u00f3n y est\u00e1 presente en m\u00e1s de 135 pa\u00edses repartidos en los cinco continentes. Roca, marca l\u00edder en la definici\u00f3n de espacios de ba\u00f1o, colabora con dise\u00f1adores, arquitectos e interioristas de prestigio como R. Moneo, D. Chipperfield, Z. Hadid, Herzog &amp; de Meuron, Schmidt &amp; Lackner y J. Mariscal, entre otros. A su vez, trabaja constantemente para desarrollar y fomentar iniciativas que ayuden a la conservaci\u00f3n del medio ambiente. Este compromiso de Roca se traslada al desarrollo permanente de nuevos productos orientados al ahorro de agua.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Reconocidos profesionales debatieron sobre el concepto de sostenibilidad en arquitectura&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[70,68],"tags":[2018,2015,2013,2012,2016,2017,2019,2020,1573,1572,2021,2014,555,556,2011,2022],"class_list":["post-7482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-arquitectura","category-novedades","tag-aleksandar-ivancic","tag-anatxu-zabalbeascoa","tag-arquitectes-per-larquitectura","tag-axa","tag-bruno-sauer","tag-chris-goodall","tag-hans-ibelings","tag-peter-sweatman","tag-roca","tag-roca-barcelona-gallery","tag-ruud-lubbers","tag-sander-cornelius-laudy","tag-sostenibilidad","tag-sostenible","tag-the-context-of-sustainable-architecture","tag-warner-philips","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with 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